Warning: Ignore at Your Own Risk

Warning: Ignore at Your Own Risk

So you are cruising down the highway and the check engine light pops on.

Panic.

Thoughts run through your head – most of them bad – about what to do next and how much it is going to cost.

More panic. You start preparing for the worst.

You get someone to diagnose the problem. It isn’t catastrophic.

Relief.

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We'll Call Kanye...

We'll Call Kanye...

He did it again.  Social media is losing its mind.

Kanye knows how to get publicity.  Kanye always has a message.  Kanye would be perfect for our new marketing position.

Listen to him.  He’ll tell you he’s all about ideas.  We’ll get along great because so are we.

I know he recently asked Mr. Facebook for a billion dollars.  That’s not really in our budget, but I think we might be able to come to an agreement.

The purpose of marketing is to get noticed.  That’s kind of his thing.  He would definitely help get IOS noticed.

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Satisficer or Maximizer?

Satisficer or Maximizer?

Love the concept.  Totally wish I had come up it.

I read about it in a Time magazine article written by Aziz Ansari.

The article was about relationships and it references a Psychology professor’s work that divides people into two groups - people who satisfy and then settle (Satisficers) v people who are always looking to improve (Maximizers).

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Let's Begin at the End

Let's Begin at the End

At IOS we do hundreds of software demonstrations a year. As an information management technology company one would expect that. But the funny thing is I have this growing feeling that a great number of them have minimum value to the prospect, to the audience. Why?

It’s not that we don’t do great demos or don’t understand our products because we do.

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Remember - Don't Relive

Remember - Don't Relive

“Does Barry Manilow know you raid his wardrobe closet?”

The Breakfast Club was re-released in theaters.

“Screws fall out all the time.  The world’s an imperfect place.”

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