For the love of everything Harry Caray, this might be the year the Cubs finally win the World Series. Cubs’ fans have been waiting for this moment for a long time – since 1908. A little internet research tells me there are probably 350 people walking planet Earth who were alive to see the last Cubs’ championship. Note: None of them actually saw it because TV hadn’t been invented yet. Everyone else has literally waited their entire life for the Cubs to finally win.
Cubs’ fans are nothing if not patient. Patient and focused.
Patience used to be a virtue. Not anymore.
Most of us are bad at waiting. Most of us expect everything immediately. Most of us have had technology recalibrate our expectations personally and professionally. Right here. Right now-even for things we really don’t need. We don’t appreciate delays.
We demand change for ourselves, but we resist change of ourselves.
That explains one of the great mysteries in business. Why is the idea of content management so easy to embrace, but the decision to start the process of automation is so difficult? The concept is easy to grasp and the benefits for inarguable. Actually committing to embracing the challenge and doing the work to make that happen takes forever. Not exactly 108 years, but it probably feels that way.
We demand change for ourselves. We resist change of ourselves.
Not all businesses are guilty. Some are proactive in their approach to integrating technology into managing their information and processes. Others are more patient--Cubs fan-like patient. Their approach is more “Wait until next year,” except next year never comes. Businesses engage in a perpetual slow-dance of research, analysis, negotiation and deferral.
That’s a risky strategy for businesses that need to stay relevant.
Businesses that haven’t adopted a comprehensive content management strategy in most cases are very purposeful and very intentional. They are motivated to improve. They understand how being in control of their information allows them to serve both their employees and customers better and be more responsive in the marketplace. They see the bigger picture of using the power of technology to transform the way they do business - to access, process and integrate information more efficiently – to get the right information to the right people at the right time to make decisions.
So, what’s missing? What’s keeping them in the perpetual state of stuckness?
Focus – or lack thereof.
Change is never easy. Change away from the status quo is uncomfortable. Change to the brave new world is scary. Uncertainty breeds hesitation – tests our focus. In business, when it comes to adopting new technologies or automating ancient processes, it takes a special kind of focus.
It’s all we do. And, because it’s all we do, we have a special understanding of the single, most overlooked aspect of the change process. Change is about of relationships. Creating them and maintaining them.
To dream change, to create change, to implement change - that all takes people working together. It’s why great software or great ideas need the special touch to get the project from concept to reality. It’s how the, “It’s the idea that matters” manifests itself in the work we do. Creatively designed content management ideas flexibly designed and expertly implemented.
With a great team and a great plan, anything is possible.