Wednesday, April 6, 2016

Ask, Reflect, Act, Repeat

By Brian Kopack


Are you better off today than you were {fill in the blank} years ago?

If you haven’t heard that recently, just wait.  It won’t be long.  It feels like it is all-election-all-the-time these days and that is a standard in political rhetoric.

Forget politics for now.  Ask yourself the same question about your business and how it manages its information.

It’s an important question.  It’s totally relatable.  It’s always relevant.

Following up on our last post, when it comes to deciding to implement a new content management system or to improve on an existing system, we find most businesses simply do nothing.

That would probably make their answer “no”.

It’s surprising to us.  We’ve seen how better information management is transformational.  If we hadn’t been involved in so many ambitious, pioneering projects that reshaped the processes of our clients, we’d be content with the status quo too – but we have, so we’re not.

For whatever reason, our biggest competitor is the status quo.  Always has been – probably always will be.  Problem is: When has the status quo ever been entrepreneurial?  The next time will be the first.

The evolution of technology in content management has accelerated the pace at which businesses must adapt to change.  And, by change I mean getting the right information to the right people at the right time to make better decisions.  Status quo used to enable business through stability.  Today the status quo is an obstacle to progress.

That’s why “that” question is always relevant for businesses. Businesses run on information.  The smarter businesses are about managing it, the more confidently they’ll be able to move into the future.

Still, we talk to a lot of businesses that absolutely believe that managing their information more effectively is critical to their success – and then do nothing.

Asking that question forces some honest reflection.  Businesses would have to ask themselves:
If we could time travel back, would we act differently?

How much time, energy, and money did we waste compensating for ineffective and inefficient content management?

Should we have tried harder to get consensus from upper management?

Did those old systems that would have been difficult to convert get any easier to manage?

Did those other projects that were higher priority create the expected value? Did they even got done?

That about covers all of the procrastination excuses.

For businesses that choose the status quo, at its core, that question is about evaluating experience against ideas.  Did / will the “what” justify the “why”?

We see it differently.  At IOS, we think the question should be is the idea bold enough, inventive enough, flexible enough to inspire action?  Does the idea trump the procrastination excuses?  Does the “why” make the “what” worthwhile?


At IOS, we believe it’s the idea that matters.  Always has.  Always will.

Go ahead, give us your biggest problem.

With offices in five states, more than 500 installations and document scanning facilities that convert over five million pages a month IOS knows what it takes to solve your document challenges.

Talk with our experts

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