Monday, April 18, 2016

A Good Plan Comes Together

By Brian Kopack

I love it when that happens.

Our new video is ready.  Take a look...I'll wait...

We are excited about the video.  We are proud of the story.

The story is about Fike Corporation.  They had a plan – utilize technology to better manage its information internally and improve how it interacts with its customers.  In their own words, they explain how they achieved their goal with IOS’ help and what it means going forward.

Fike understood they were changing how they work today and how they will work in the future.  They believed in their idea.  They trusted IOS to help create a meaningful experience.

That’s what made the Fike / IOS partnership successful.

Our signature competencies – expertise, creativity and agility on full display to support Fike’s vision - to help create something that will provide lasting value.

It’s what we mean when we say, “It’s the idea that matters.”

Ideas aren’t commodities.  They are gateways to new futures and stronger relationships.  They create opportunities and unlock potential.

I’ve written previously that content management like we do it at IOS isn’t about products, or big names, or fancy propaganda, or highly-choreographed, canned demonstrations.

It is about great people - great process - great ideas – and trust.

That’s IOS – just watch.
Wednesday, April 6, 2016

Ask, Reflect, Act, Repeat

By Brian Kopack

Are you better off today than you were {fill in the blank} years ago?

If you haven’t heard that recently, just wait.  It won’t be long.  It feels like it is all-election-all-the-time these days and that is a standard in political rhetoric.

Forget politics for now.  Ask yourself the same question about your business and how it manages its information.

It’s an important question.  It’s totally relatable.  It’s always relevant.

Following up on our last post, when it comes to deciding to implement a new content management system or to improve on an existing system, we find most businesses simply do nothing.

That would probably make their answer “no”.

It’s surprising to us.  We’ve seen how better information management is transformational.  If we hadn’t been involved in so many ambitious, pioneering projects that reshaped the processes of our clients, we’d be content with the status quo too – but we have, so we’re not.

For whatever reason, our biggest competitor is the status quo.  Always has been – probably always will be.  Problem is: When has the status quo ever been entrepreneurial?  The next time will be the first.

The evolution of technology in content management has accelerated the pace at which businesses must adapt to change.  And, by change I mean getting the right information to the right people at the right time to make better decisions.  Status quo used to enable business through stability.  Today the status quo is an obstacle to progress.

That’s why “that” question is always relevant for businesses. Businesses run on information.  The smarter businesses are about managing it, the more confidently they’ll be able to move into the future.

Still, we talk to a lot of businesses that absolutely believe that managing their information more effectively is critical to their success – and then do nothing.

Asking that question forces some honest reflection.  Businesses would have to ask themselves:
If we could time travel back, would we act differently?

How much time, energy, and money did we waste compensating for ineffective and inefficient content management?

Should we have tried harder to get consensus from upper management?

Did those old systems that would have been difficult to convert get any easier to manage?

Did those other projects that were higher priority create the expected value? Did they even got done?

That about covers all of the procrastination excuses.

For businesses that choose the status quo, at its core, that question is about evaluating experience against ideas.  Did / will the “what” justify the “why”?

We see it differently.  At IOS, we think the question should be is the idea bold enough, inventive enough, flexible enough to inspire action?  Does the idea trump the procrastination excuses?  Does the “why” make the “what” worthwhile?

At IOS, we believe it’s the idea that matters.  Always has.  Always will.