Tuesday, May 26, 2015

Was Don Draper Inspired By IOS?

By Brian Kopack

Mad Men is over.

Provocative.  Retro-cool.  Great storytelling.  It was a good watch for a long time.  So good, it was easy to forget that it wasn’t real.

In one of the early seasons, the fictional, but seemingly-real Don Draper says, “Make it simple, but significant.”

Did we hire him to craft the IOS story?

We didn’t.  But without knowing it, he describes what sounds like our approach to solving business problems.

We say that everything we do is based on the very simple philosophy that it’s the idea that matters.  What enables us to do that is the experience and expertise of our people…allowing us to be creative and agile.

Managing information means different things to different people.  In the end, it’s about getting the right information to the right people at the right time to simplify work and make better decisions.  Do all that in a way that allows businesses to focus on work and not on the systems needed to do the work – that’s when you’ve arrived.

IOS aligns people and processes through technology.  Our unique approach to information management and process automation changes how you work and how you feel about work.

Ideas are cheap.  Great ideas that deliver true value are priceless.  Experts know the difference.

Significance in simplicity comes from expertise.

That’s IOS

Friday, May 1, 2015

I Want... Scratch that, I Need.

By Brian Kopack

It’s just a watch - - - except it isn’t.

A watch that’s just a watch only marks time.  This isn’t that watch.

Apple didn’t invent the watch.  They just made it better.

The iWatch launch proved this watch is a must-have item.  Everyone has a watch and just about everything tells you the time.  Think dashboards, phones, billboards and microwaves.  On top of that, you already have most all of its other functionality on your other devices.  Doesn’t matter.  This watch is an attitude.

Apple cracked the code.

Move from being a nice-to-have to a need-to-have.

They sold integration.  They sold potential.  They sold hope.  They sold the attitude of embracing continuous improvement.

The world becomes more digital every day.  This watch uses technology to connect our lives more seamlessly with that world.

What technology makes available to us today is amazing.  What will be available tomorrow is exciting.  This watch will spawn innovation making us active participants in the future.

This watch will change behavior by giving us a new way to think about how to take advantage of the available technological superpowers.  Transformation through evolution.

Our business alter-ego should be just as invested in how technology integrates people around work processes, how it creates opportunities for expansive growth and how it provides us a creative outlet to imagine the future of work.

Smart businesses are changing their expectations of what role technology will play in a collaborative work environment.  Skepticism, (maybe fear) is fading to an attitude of excitement about what is possible.  Leveraging technology and having the intellectual curiosity to change how work will get done.

At IOS, we’ve been a thought leader in the transformation of work environments specializing in intelligent workflow design and process automation - - improving the process of work through technology. That’s business-speak for process + technology + great ideas = a better business.

We didn’t invent content management.  We just make it better, every day.

That’s IOS.