Monday, December 1, 2014

25% Off...Three Days Only

By Brian Kopack


But wait…..there’s more.

Hurry and contact us for our best deals of the season and get a $100 gift card!

Does that really work?  I’m not much of a shopper, but in retail that seems to be all it takes to get people interested this time of year.  Set your strategy, ditch the family, wait in line for hours in the cold (in the Midwest) - maybe get in a fight just to make sure you get a crack at a great deal on a drill or video game or a Cabbage Patch Doll or whatever.  (Note:  If you did those things to buy a Stretch Armstrong doll, I understand.  That toy was totally awesome and worth all of the trouble.)

Marketers have convinced us these are never-to-be-missed, life-changing days – but hurry because supplies are limited.

What’s their secret?  I have yet to see the Black Friday-type commercial for content management.  If a special promotion or fancy ad is all it takes to get the “I have to have that” side of the brain to activate, there should be one.

A content management strategy won’t have the same pizazz as say a dancing, orange monkey you can control from an app on your phone to wake you up in the morning in your choice of six different languages, but it’s just as cool and -- your business definitely needs one.  The “never-to-be-missed, life-changing days” part is no sales exaggeration here.  It’s real life.

If an ad existed, it would probably say things like:

  • Improves decision making!
  • Reduces stress!
  • Cuts time spent in the office!
  • Gets you organized!
  • Makes vacations worry-free!
  • Look and feel 10 years younger!

Maybe not the last one, but it would be nice wouldn’t it?  That would be a holiday miracle. Exclamation points make everything seem more important, so there would definitely be a lot of those.

Here’s the sad truth.  That commercial will never be made.  It doesn’t fit the profile.  Managing information isn’t sexy – and it isn’t easy.  People like to be sold on easy.

Every business is different.  Every business has different needs.  Every business culture is different. Strategies can’t be developed over a long, holiday weekend.  Excellence isn’t a seasonal fad.

Moving your business’s content management strategy forward takes a commitment that will need to outlast the holiday irrationality.  You have to ask why you do things the way you do and what if you did something different to be better.  Who can help you reach your potential?

You can’t find that in a store.

4 out 5 people surveyed said they would call IOS to help.


What are you waiting for?  Experts are standing by.

Go ahead, give us your biggest problem.

With offices in five states, more than 500 installations and document scanning facilities that convert over five million pages a month IOS knows what it takes to solve your document challenges.

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