Monday, December 22, 2014

This Time with Feeling

By Brian Kopack

We filmed the next installment in our video series.  Look for it sometime in early January.  Admittedly, I am biased, but it should be pretty great.

“Make it personal.” That’s what I heard a few times.

Normally, I would shrug a comment like that off pretty easily.  What does that even mean?

This time, I paid attention.

It’s exactly what’s missing from the information management discussion.

It’s not about hardware or pages-per-minute or modules or concurrent users.  It never really should have been.  If you purchased all of those things and still ended up with the same problem - the human element was most likely missing.  It wasn’t personal.

Technology is complex.  Corporate structures and processes are complex.  Collaboration and personal interaction is what makes the connection, makes the complex simple.  It’s what gives the technology perspective.

At IOS, we’ve been telling you that everything we do revolves around the belief that it’s the idea that matters.  That’s because we know business.  We know technology is just the buttons you push.  It’s not why you push the buttons.

To save time, to create efficiency, to reduce risk, to make better decisions – those are reasons to push the buttons.  Empowering people through better access to information - give the button pushing a purpose, that’s what IOS does.  That’s really what IOS has always done, it’s just becoming more critical than ever before.

We believe our development approach is unique – mainly because it starts with us listening to the real issues or visions of real people.  Since we aren’t selling a “thing”, our expertise allows us to be creative and responsive in the context of the true need.  It allows us to be a what-you-need-is-what-get partner.

Too often it seems that the information we don’t have is what holds us back.  The old adage is, “If I only knew then what I know now.”

Welcome to IOS.  Now you know.
Monday, December 15, 2014

Waiting is for Suckers

By Angela Childs

I recently bought the latest version of Adobe Photoshop except saying “bought” isn’t really accurate and “latest version” isn’t either.  I pay a monthly subscription for Photoshop.  The monthly subscription gives me access to the latest version, which is upgraded regularly (about 3 times a month).  I never have to wait for new features.

Financially it was the right move and technically it was the right move.  In three years, assuming everything stays the same (current price a copy of Photoshop vs. what I pay monthly) I’ll have paid as much for my subscription as I would have a full copy and still not own it.   But three years from now owning a 3 year old copy of Photoshop would have almost the same value as not owning one since technology years are like dog years.  I also really, really like new stuff so the idea that I always have the latest/greatest feeds my addiction.

One of the content management systems we offer, FileBound, offers a subscription-based model for both their hosted and premise based options.  They have the same smart design that Adobe has.  You buy only what you need, have access to all the latest and greatest, and quickly and easily scale up as you need to.  We expect to see a similar trend in the other systems we offer.

As Jay-Z said, loiterers should be arrested.  Change isn’t a burden or a luxury of those with the time to plan.  It is a necessity.  In technology, what’s old will never be new again.

If only there was someone who knew what was out there and what others were doing.  If only there was someone that would come in and help you find a better way.

Are you sitting down?  There totally is someone.  IOS.  We spend every day helping business use their information better, automate processes, error-proof operations, and tighten controls for audits.

Your 2015 shouldn’t look like your 2014.  We can help.
Monday, December 1, 2014

25% Off...Three Days Only

By Brian Kopack

But wait…..there’s more.

Hurry and contact us for our best deals of the season and get a $100 gift card!

Does that really work?  I’m not much of a shopper, but in retail that seems to be all it takes to get people interested this time of year.  Set your strategy, ditch the family, wait in line for hours in the cold (in the Midwest) - maybe get in a fight just to make sure you get a crack at a great deal on a drill or video game or a Cabbage Patch Doll or whatever.  (Note:  If you did those things to buy a Stretch Armstrong doll, I understand.  That toy was totally awesome and worth all of the trouble.)

Marketers have convinced us these are never-to-be-missed, life-changing days – but hurry because supplies are limited.

What’s their secret?  I have yet to see the Black Friday-type commercial for content management.  If a special promotion or fancy ad is all it takes to get the “I have to have that” side of the brain to activate, there should be one.

A content management strategy won’t have the same pizazz as say a dancing, orange monkey you can control from an app on your phone to wake you up in the morning in your choice of six different languages, but it’s just as cool and -- your business definitely needs one.  The “never-to-be-missed, life-changing days” part is no sales exaggeration here.  It’s real life.

If an ad existed, it would probably say things like:

  • Improves decision making!
  • Reduces stress!
  • Cuts time spent in the office!
  • Gets you organized!
  • Makes vacations worry-free!
  • Look and feel 10 years younger!

Maybe not the last one, but it would be nice wouldn’t it?  That would be a holiday miracle. Exclamation points make everything seem more important, so there would definitely be a lot of those.

Here’s the sad truth.  That commercial will never be made.  It doesn’t fit the profile.  Managing information isn’t sexy – and it isn’t easy.  People like to be sold on easy.

Every business is different.  Every business has different needs.  Every business culture is different. Strategies can’t be developed over a long, holiday weekend.  Excellence isn’t a seasonal fad.

Moving your business’s content management strategy forward takes a commitment that will need to outlast the holiday irrationality.  You have to ask why you do things the way you do and what if you did something different to be better.  Who can help you reach your potential?

You can’t find that in a store.

4 out 5 people surveyed said they would call IOS to help.

What are you waiting for?  Experts are standing by.