Wednesday, October 15, 2014

Luck Isn't a Strategy

By Brian Kopack


The VP of Something Super Important walks into your office and asks for a muti-year, cross-departmental analysis of important trends affecting the business.

You, as the keeper of the company’s information architecture (a) run a quick query to produce the information from the tightly-integrated content management system you’ve created, or (b) panic and hope you can piece together enough morsels to distract the VP while you scour the systems all weekend to get real answers.

Feeling lucky?  Not county fair-carnival game lucky.  I mean being able to access perfect information and deliver it to the right people at the right time lucky.

If you are the typical business, the reaction is closer to (b).  An AIIM survey report, “EMC at the Crossroads” details that in more than 60% of the companies surveyed, one-half or more of their content is housed in non-enterprise content management systems.  Additionally, more than 25% of those companies use 4 or more disparate systems in their operations.  

Unorganized information = missed opportunities.  

A long time ago, somebody smart said that luck favors the prepared.  In 2014, luck favors the connected – the integrated.  Information is currency.  Whoever can get it first usually wins.  

Business has access to more information about everything than at any other time in the history of the universe, but it’s never been harder to organize it all to make meaningful decisions.

What are you supposed to do?  Even if you had a strategy to capture the information your business needs to make critical decisions today, you have to be adaptive to changing needs tomorrow and navigate around an IT staff that is perpetually overbooked and try and squeeze one more task out of department heads that spend all of their time in the day-to-day.  Good luck with all that.

Or, you can find a partner who knows content management and business – a partner who understands that your information strategy should be simple but dynamic – a partner who knows process automation can tap into unimaginable efficiencies – a partner who believes you can’t integrate systems without integrating people.

Lucky for you, I know that exact partner.


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