Monday, December 16, 2013

Why Document Imaging Can Seem Like a Renegade GPS

By John Trimble

Driving through the expanse of central Kansas I was relying heavily on my GPS. Just now, right there, my inner voice wanted to me type “my trusty GPS” which I resisted for two reasons: first it is hackneyed, second and more importantly it is not true. I don’t really trust my GPS.

In fact, on my way to our offices in Wichita last month when it suggested taking a specific exit – in the middle of nowhere –  I said out loud for the amusement of the rental car’s dashboard, “Don’t think so” and kept going down the highway waiting for option two that was sure to come.

I simply did not trust it and for some reason I felt refusing option one would soon bring me a more reasoned, geographically sensible option two as if the GPS would then see that I was not a pushover, ready to buy into its every whim. That it would buckle down and start making more serious, attractive offers to me.

It then dawned on me that this is what clients must feel like when they are trying to sort out options for technology laden document imaging purchases. It could easily seem like being in the middle of the Kansas plains trying to get somewhere recognizable, someplace understandable. Companies sorting one proposal from another, looking for differentiators as they try to decide where to place their trust or worse; simply saying no completely at first as a defense mechanism even though it would be extremely helpful. Offering up the “automatic no” despite the fact that GPS units – like IOS – have access to a great deal of information and come with significant “digital” experience.

The funny thing is that once I arrived at our Wichita office and related how my stupid GPS wanted me to turn off the highway 50 miles or so out of town they told me that it would have been a good way to go, it would have been more direct plus I could have avoided a lot of city traffic.

So I said no to a good idea for apparently no reason, armed with only a suspicion I could get a “better solution” if I waited, if I held out and proved that I was not a pushover….to the GPS and the dashboard I guess.


In that case it just cost me about 30 minutes. With document imaging delaying efficiencies and waiting for the “recalculating” can be far more expensive.

Go ahead, give us your biggest problem.

With offices in five states, more than 500 installations and document scanning facilities that convert over five million pages a month IOS knows what it takes to solve your document challenges.

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